NEW SUNGLASSES
Roller S Square Grey / Wine
Smith Oval Silver / Gradient Green
Hackney Black / Black
Smith Oval Silver / Gradient Pink
Roller S Square Black / Black
Hackney Amber Tort / Blue
Volcano Matte Black / Black
Square Legacy Gold / Black
Memphis Tort / Brown
Memphis Black / G15
Hackney Grey / Green
Thunder Fifty Low Light Grey / Mirror Blue
Ultra Light S Round Full Photochromic Green / Brown
Ultra Light S Round Full Photochromic Grey / Grey
Ultra Light S Round Full Photochromic Blue / Blue
Ultra Light SQ Low Full Photochromic Green / Brown
Ultra Light SQ Low Full Photochromic Grey / Grey
Ultra Light SQ Low Full Photochromic Pink / Green
Ultra Light SQ Low Full Photochromic Blue / Blue
Ultra Light S Round Full Photochromic Pink / Green
Romeo Square Blue Block Silver / Blue
Marlin Square Blue Block Brown / Lavender
Sonar Blue Block / Silver
Roller SQ Carey / Blue Block
MEN'S CLOTHING
Origins T-Shirt Grey Melange / Anthracite
Binary Tee Blue
Life Advices T-Shirt White
Mediterranean T-Shirt White
Mediterranean T-Shirt Navy
Basic T-Shirt Grey
Life Advices T-Shirt Olive Green
Basic T-Shirt White
Basic Polo Shirt Black / White
Basic T-Shirt Navy
Basic T-Shirt Black
Basic Polo Shirt White / Navy
AS SEEN ON
"Metal frame sunglasses with light tinted lenses or retro-inspired design"
Men’s Fashion
Men’s fashion isn’t about playing it safe. It’s about owning your look, setting the pace, and pushing limits. At D.Franklin, we design collections for men who live fast, think sharp, and move with purpose.
From sunglasses that define your edge to clothing and accessories that complete your style, every piece is created to perform as hard as you do. Our clothing keeps it clean yet bold, while accessories drop the final touch that turns your outfit into a statement.
This isn’t about outdated rules or classic fits that blend in. D.Franklin stands for men’s fashion that speaks loud, with silhouettes and details that cut through the noise. Gear that works in the daytime and flips seamlessly into the night.
We draw from the underground, from culture, from the now — that’s why our drops never sit still. Sunglasses that shift the vibe instantly, clothing that carries attitude, and accessories that take your look to the next level.
Our men’s fashion is built for expression, not conformity. For those who know confidence isn’t given — it’s created. Each piece is a tool to show who you are, without saying a word.
No filters. No limits. Just you.



